LIFTiD is a brain stimulation device that was pitched on Shark Tank in November 2020. The founders, Ken and Allyson Davidov, were seeking a $200,000 investment in exchange for 10% of the company. Their device uses a method to enhance focus, memory, and attention by stimulating the brain. However, the sharks weren’t convinced. They had doubts about the product’s claims, especially since it wasn’t backed by medical evidence. As a result, no deal was made. Despite this, the exposure from the show l