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2:11
YouTube
AppsFlyer
What is an Ad Exchange? Learn How They Work
An ad exchange is digital marketplace, where advertising inventory is bought and sold across websites, mobile sites and mobile apps. Publishers use an ad exchange to sell their ad space, while advertisers or agencies use them to purchase ad space. Find out why marketers use ad exchanges, how they work and the key terminology you should know in ...
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Nov 14, 2022
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