Reach audiences who already know your business & increase engagement through personalized advertising experiences with retargeting ads. Get started.

Add a piece of code to your website to track visitor activity and optimize your advertising performance to grow your business on Facebook & Instagram.

Decide whether you’re running a retargeting, prospecting, cross-selling or upselling campaign, which determines which catalog custom audiences to create and include or exclude.

With retargeting for Advantage+ catalog ads, you can remind people about products they browsed on your website or in your mobile app but didn't purchase.

Dynamic ads for retargeting can remind your website or mobile app shoppers of products they viewed but didn’t buy, and cross-sell/upsell complementary products from your inventory.

Discover audience targeting options to find the people most likely to respond to your online ads. You decide who sees your ad and where. Get started.

Jul 23, 2025 · These changes will impact how Facebook receives and processes events from tools like the Meta Pixel. If you optimize, target or report on web events from Meta Pixel or any …

Learn how to set up and install the Meta Pixel on your website to track customer actions, build audiences and optimize your ad campaigns.

Find out how to use AI and automation to generate targeted ad campaigns for products on Facebook and Instagram with Meta Advantage+ Catalog Ads.

Oct 6, 2017󰞋󱟠 󰟝 Facebook Retargeting: What is it and why does it matter? Facebook Retargeting: What is it and why does it