When people hear the word rhubarb, most don’t think of fragrance at all. What usually springs to mind first is a crumble with custard, rhubarb cake dusted wit ...

Oakmoss holds a rare position in the world of perfumery. It isn’t just another ingredient that perfumers add for complexity.

Sweet pea, one of the most beloved flowers in gardens and perfumery, has long symbolised romance, gratitude and gentle ...

Hyacinth holds a revered position in the perfume world for its captivating aroma and timeless allure. With its distinct ...

Few scents feel as instantly familiar and uplifting as the fragrance of lemon. This radiant fruit, scientifically named ...

Positive scent influence is the hidden power of fragrance to transform mood, evoke memories and create deeper connections in ...

Sensescaping is rapidly becoming one of the most influential design and well being trends shaping modern interiors. Our homes influence us in ways far greater t ...

When exploring the world of fragrance, one of the most common questions is, ‘What does sage smell like?’ The answer, whilst seemingly simple, reveals a fascinating complexity. At its core, sage ...

There’s something timeless about guaiac wood in the perfume industry. A truly essential ingredient in notable fragrances worldwide, guaiac wood’s charm lies in its deep, smoky aroma that resonates ...

Raspberry has found a cherished spot in the world of perfumes, celebrated for its delightful aroma and versatility. Its ability to blend effortlessly with other notes makes it a popular choice for ...

The allure of sea salt in perfumery lies in its power to deliver a burst of freshness that feels both invigorating and calming. Sea salt, often tied to the soothing essence of sea water, brings an ...

Frangipani, often known by its botanical name Plumeria, is a cherished gem in the perfume world, celebrated for its lush, exotic fragrance that whisks you away to a tropical paradise with just one ...