Factor Communications, writes about the evolving advertising landscape and how young professionals can build rewarding ...

Industry experts noted that rising Gen Z interest is prompting brands to allocate larger budgets toward promoting spiritual ...

India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but ...

With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked ...

The study highlights how some trophies transcend their physical form to become cultural markers of excellence, national pride, and collective memory ...

As Sweta Singh, Senior Executive Editor at Aaj Tak, turns a year older, we look at her career trajectory and the journey of being one of India’s top news anchors ...

Roopali Sharma, President North & East, Havas Media India, talks about how India’s four-wheeler auto industry stands at the cusp of transformation ...

Anuja Jain and Aryendra Khan profile - advertising news, marketing, digital news & updates at Exchange4media.com ...

Marking the milestone with just 1,500 units, Škoda blends exclusivity with emotion as its anniversary film tugs at heartstrings—telling the story of ‘Doda’, a car embraced as part of the family ...

Nearly two years after the Indian Outdoor Advertising Association (IOAA) launched Roadstar, its ambitious out-of-home (OOH) audience measurement tool, the unified currency remains far from becoming an ...

According to Murugan, the scheme includes the modernisation of transmitters and studios, expansion of Doordarshan’s ...

With Khatter leading the charge, the Fall/Winter 2025 campaign is a celebration of ambition, self-expression, and the power ...