CMOs must connect identity-driven marketing to measurable business outcomes to retain influence and deliver results boards can see.

Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

Having clear AI strategies and capabilities is crucial for competing in account reviews. Here's how media agencies should ...

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

Hype may create short-lived attention, but brand relevance rooted in genuine understanding, timing and cultural fit drives lasting loyalty and impact.

Mother LA dreamed up the “Terry Crews School of Acting for Athletes” to help five college football players sharpen their skills off the field.

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

On Monday, Oct. 6, Ad Age will honor the 2025 classes of Leading Women and Rising Stars at the annual luncheon in New York, celebrating their achievements and creating space for the conversations ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.