In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, EVP and chief brand officer at Mattel, ...

Juel Taylor and Tony Rettenmaier will pen the script for the live-action feature take of the iconic racing toy brand.

Jon M. Chu is set to direct a live-action 'Hot Wheels' movie for Mattel, Warner Bros. and Bad Robot, Deadline can exclusively ...

The popular toy manufacturer on Tuesday unveiled the most recent addition to its ever-growing Barbie Fashionista line: the ...

Meet the first Barbie with type 1 diabetes, launched by Breakthrough T1D and Mattel to bring awareness, representation, and ...

Mattel announced it’s working on a new live-action movie with “Wicked” director Jon M. Chu that will be all about Hot Wheels.

Mattel announced the launch of a new doll aimed at reinforcing the inclusion and empathy that define the brand. This is the ...

The latest Barbie slays in a chic blue polka-dot crop top, ruffled miniskirt, chunky high-top heels and an insulin pump. She ...

Leading diabetes organization Breakthrough T1D partnered with Mattel on the doll to ensure the devices were medically ...

After Barbie, Mattel has been going full throttle with the live action films and now there's another one in the pipelines — ...

Lowndes sold his motor in just 30 seconds in this campaign. He hasn't got rid of a car that quick since Calder Park in '99.

Mattel has launched the first Barbie doll with type 1 diabetes as part of a drive to increase representation. The toy manufacturer has previously launched dolls to represent people who have a variety ...