Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points. The Alaska Air Group (ALK) carrier issued several press releases Wednesday,

A laska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new premium co-branded credit card, the Atmos Rewards Summit Visa Infinite, as part of a broader repositioning to serve more global and premium travelers.

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards. Experts weigh in on how to make the most of the new points scheme.