Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

Our planet is a vast tapestry of contradiction, with some places on Earth entirely inhospitable, while other places thrive ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.