Gap’s ‘Better in Denim’ spot and American Eagle’s Sydney Sweeney campaign went viral — but do ‘powerful pop culture’ moments pay off for investors?

In late July, American Eagle rolled out its Sydney Sweeney campaign with the tagline “Sydney Sweeney has great jeans.” The ad ...

Let Tyla party in peace

Talented, cool, and always dressed to kill, the South African superstar embodies the sound—and look—of a new generation.