According to research conducted by Marketing Week, almost 60% of B2B marketers say brand building isn’t a priority.Read that ...

A new show from Morning Brew, hosted by its HR director, hints at a future where executives become influencers.

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

PathFactory's 2025 Benchmark Report covers hows B2B content demand in increasingly focused on quality, engagement, and ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Today’s enterprise buyer makes a decision based on three dimensions: vision, results and a holistic return on investment.

French-Italian startup Volta has secured an additional €5M to develop a platform aimed at supporting B2B companies in digital ...

With a host of other players also vying for the B2B investor attention, Moglix will have its work cut out when the IPO dates ...

Customs procedures across Europe are becoming increasingly complex – a challenge that many small and mid-sized businesses ...

US manufacturing is leading the global industrial resurgence as companies reshore production and invest in digital ...

CPQ for B2B ecommerce is evolving fast. Global B2B ecommerce is projected to reach $36 trillion by 2026, already accounting ...