With all the new tech flooding the marketing world, it’s easy for brands to feel overwhelmed. People love to stir up drama by ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

Partnership sets new benchmark for corporate financial solutions in Saudi Arabia & beyond Armin Moradi, CEO & Founder of Qashio (left), and Musaad K. AlGadi, Chief Digital Officer of Alinma Bank ...

Marketing operations (MOps) has never been more visible—or more misunderstood—than it is right now. As organizations race to adopt AI and automate everything from workflows to reporting, MOps ...

Abstract: Unmanned aerial vehicles (UAVs) can be regarded as one of the most emerging technologies. Compared with piloted aerial vehicles, UAVs qualify for higher safety and lower cost, and they are ...

Antara Senior Care, a subsidiary of Max India, has appointed Mukesh Ghuraiya as the Executive Vice-President and Chief Marketing Officer. Ghuraiya will spearhead end-to-end marketing, guiding business ...

The beauty industry is optimised for speed: fast and monthly product cycles, algorithm-led content and shrinking attention spans have made virality a core KPI, resulting in most marketing and product ...

In October 2024, Hurricane Helene devastated Buncombe County, North Carolina, claiming over 70 lives in what was once considered a climate haven. Asheville, nestled in the temperate Blue Ridge ...

Purpose: This study aims to experimentally evaluate the effects of strategic planning and financial system management on the performance of higher education institutions. Additionally, it examines how ...

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...

Dana Robinson is a Baltimore native with a passion for helping others. With bettering the lives of others at the forefront of all that she does, Robinson is no stranger to service. Her community ...