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The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...

Two highly orchestrated days in Beaverton demonstrate that Elliott Hill has things back on course. The only limits are Nike’s ...

Cooper Flagg will make his regular-season debut on Wednesday and a new Gatorade ad voiced by Dirk Nowitzki sets the tone.

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

At the 43-minute mark in the episode, Godsick told an incredible story of how a 24-year partnership between Federer and Nike ended and how it led to the rise of Uniqlo and On in tennis. 2017 - Final ...

This article is part of Gizmodo Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. reading time 2 minutes Having a single, compact ...

As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z.

WANT to boost your present count this birthday? It turns out there’s an easy way to do it for free. Thanks to the UK high street, you can pick up plenty of birthday goodies from beauty buys, ...

There’s optimism behind Nike's shares that has some analysts looking toward triple-digit prices for the stock for the first time since March 2024.

The Air Max '95 release pay special tributes to each of the four HBCUs. Right as homecoming season gets underway, Nike is paying tribute to HBCU culture with the release of its Air Max ’95 sneakers.