STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

NBC’s bet on the NBA is paying off, with Tuesday scoring the biggest tip-off doubleheader the league has seen in 15 years.

The NBA’s action-packed opening-night doubleheader across NBC and Peacock drove massive engagement on social media last night ...

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From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

NBA fans praised the league for allowing the Anthem to play before the Thunder-Rockets contest on opening night.

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

One of the most highly anticipated features of NBC's opening night was a teased halftime interview between Mike Tirico and ...

Michael Jordan made his debut as a special contributor to NBC Sports' return to NBA broadcasting on Tuesday night, saying he's doing so as a way to give back to basketball.

NBA legend Michael Jordan sat down with NBC's Mike Tirico for the first edition of his special segment "MJ: Insights To ...