Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

That may sound discouraging, but it doesn't have to be. When you treat social media as a channel you invest in, just like ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

In the AI era, marketing faces a credibility crisis driven by years of overpromising and underdelivering, leading to ...

Discover the key differences between inbound and outbound marketing strategies, and learn how to choose the best approach for your business.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open. Founders often assume email will ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

Plc is set to host another edition of the quarterly UBA Business Series, with the theme “Content that Converts: Building ...