Shopify reports on BFCM trends revealing consumer behavior shifts over five years, highlighting key product categories and ...

New research from Cashew reveals how "dupe" buying is reshaping consumer behavior - and why brands in Canada and the U.S. must compete on proof, not ...

Everyone has a drawer of mismatched singles, lonely socks whose partners vanished in the mysterious Bermuda Triangle of ...

AI tool designed to identify buyer behaviour reimagined to discover medicine safety and repurposing opportunities; AI tool designed to identif ...

An employee makes mooncakes at a food enterprise in Jinhua, Zhejiang province, on Sept 18. YANG MEIQING/FOR CHINA DAILY .

The study tests whether algorithmically personalized ads increase impulse buying, with pre purchase perceived value (price, emotional, social) as mediator and the traits extraversion and agreeableness ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...

Digital wallets, or electronic wallets (e-wallets), have developed to be the most common form of digital payment methodology in Indonesia in line with the significant growth in internet accessibility ...

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Consumers are quickly outgrowing today’s sales market, while businesses are trying to keep customers engaged, creating better shopping experiences. Over the past few years, a growing marketing trend ...