Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The reduction of GST on daily essentials like milk, medicines, and packaged foods from 12% to 5% is set to lower costs for consumers. This change will directly increase disposable income. “Since tax ...

Tom Denari has served as Young & Laramore’s CEO since 2022. He founded the Unreasonable conference in 2019. (Photo courtesy of Paul Schreiber) The members of U2 learned in 2014 that everybody doesn’t ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...

CXG, a globally respected leader in customer experience transformation and a trusted partner of over 220 luxury brands in ever-evolving markets, has delivered a pivotal new report titled ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

Researchers at The University of Texas at Arlington have discovered a surprising new type of magnetic property that could lead to stronger magnets made from tiny particles of common iron oxide. This ...

Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company to ...

Kohl’s has fired its newly installed CEO, who has spent less than five months in the position, after the retailer found that Ashley Buchanan engaged in unethical behavior. Buchanan’s dismissal was ...

DISQO’s latest Consumer Trends Report reveals how consumers are thinking about purchases, advertising and the world in 2025 Los Angeles-based DISQO recently released its second annual Consumer Trends ...

BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. BrightLocal has released a new report analyzing 15 ...