A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building ...

As India enters its high-decibel festive season, one trend is becoming increasingly clear- programmatic advertising has moved from being a tactical add-on to becoming the centerpiece of brand ...

Advertisers are savvy and can smell empty promises from across the room, so rather than pursuing the CTV label, media partners should lean into their core strengths, writes IAB’s Jamie Finstein, who ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Connected TV continues to see rapid growth projections -- seemingly versus other popular digital media platforms, according to eMarketer. This year CTV will see a 7.7% rise in media time spent per day ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...

The connected TV ad market is undergoing a chaotic period of maturation as the landscape transforms While The Trade Desk seeks to bring more transparency to the space with its Ventura OS, other ...

A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform ...

The community showed up to support the station and celebrate its continued operation in the county At the Bowie Performing Arts Center, people turned out for a Motown explosion. The event was held by ...

Noted Wall Street analyst and media research guru Brian Wieser of Madison & Wall just released a bombshell report on the state of linear and streaming advertising on TV. Analyzing an amalgamation of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...

The Department of Homeland Security logo is seen inside a press conference room on May 11, 2017, in Washington, D.C. (Photo by Salwan Georges/The Washington Post via Getty Images) The Department of ...