With YZY Money, developers hope to challenge traditional finance alternatives ... and long-term reserves tied to Yeezy ...

Kanye West, who is now legally known as Ye, made a big move in the crypto markets. Ye is a popular figure in the music industry with hit albums like The College Dropout (2004) and My Beautiful Dark ...

Kanye West’s YZY token hit $3B in 40 mins—then dropped amid insider trading claims and whale activity concerns.