Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO. This is for Coca-Cola's Sprite from bespoke ...

Clients have always been able to make their own ads, they didn't have to wait for AI. Placing them in the media without an ...

Cannes Lions is wasting no time in attempting to salvage its reputation after the scandal around AI fakery in awards entries.

Tech and advertiser partnerships are everywhere, but a new tie-up between Unilever and marketing agency Brandtech Group is notable for its focus on the Beauty AI Studio, a move which seems to fly in ...

Don't think Cindy Rose featured on Paddy Power's list of runner and riders for the WPP CEO job (but the Irish odds-meister can hardly be an expert on ad holding company bosses.) Rose, currently a ...

Transport for London has reappointed VCCP to its creative account, initially in a pitch against Accenture Song but then all ...

It's all happening at WPP this week: yesterday an unexpected profit warning, today a new CEO - Cindy Rose from Microsoft.

When did the rot set in at WPP's giant GroupM media operation? Some may date it back to 2016 when the US Association of National Advertisers set out its thoughts on principal media buying (media ...

HMM… WHAT TO TALK ABOUT? AHA!... INSPIRATION. The spark. The muse. The sudden touch of enlightenment. Whatever you call it, creatives are always on the hunt for it. Especially when staring at a blank ...

The wheels are well and truly coming off at WPP - CEO Mark Read is stepping down at the end of the year, likely sooner - with ...

Specsavers is big into hearing these days and agency Golin London has signed up Hilary and Jack Whitehall (Jack's parents) to front a video and social campaign riffing on some research that appears to ...

There must have been times over the past few years when Chris Wade (below), WPP's top PR, felt he should don a tin hat as he ...