Vietnam’s 2025 brand landscape is dominated by tech giant Samsung, which outperforms rivals across customer service, loyalty, and purchase frequency to take the crown.

Meet Max: a stress ball with a face and feelings and tragically now out of a job. Before you blame AI for the financial instability, the real culprit is his human, David, who went and bought Income’s ...

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Mark Read is to step down as chief executive of WPP after seven years in the role and more than 30 years of working at the British agency group.

OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps ...

WPP has reported a 2.7% like-for-like drop in revenue less pass-through costs to $3.3 billion (£2.48 billion) for Q1 2025. The holding group's chief executive, Mark Read, said Q1's performance was "in ...

How do you celebrate five decades of a company that has shaped the way we work, learn, and connect? For Microsoft, the answer wasn’t seeped entirely in nostalgia but also to use the occasion to ...

LinkedIn has appointed Publicis to its global media account after a closed process. The account covers several markets including the UK and the US. Publicis was the main incumbent in the US and ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

The six advertising agencies implicated in the scandal acted as intermediaries between Bank BJB and media companies. They are alleged to have received payments far exceeding the fair value of their ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.