Audio electronics-maker Bose is moving millions of dollars from paid search advertising into brand building after a Google ...

Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

CMOs must connect identity-driven marketing to measurable business outcomes to retain influence and deliver results boards can see.

Having clear AI strategies and capabilities is crucial for competing in account reviews. Here's how media agencies should ...

Hype may create short-lived attention, but brand relevance rooted in genuine understanding, timing and cultural fit drives lasting loyalty and impact.

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.