Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at Drake, to cap the Super Bowl halftime show in New Orleans, the first to be headlined by a solo rapper.

Image courtesy of Rolling Stone By Griffin Cappiello This is an independently submitted op-ed for our Quill section. Views and statements made in this article do not necessarily reflect the opinions of The Tower.

After Sunday’s Super Bowl halftime show, Kendrick Lamar’s music saw a significant jump in streams on Spotify. On Monday, the streaming service announced that the rapper’s music saw a 175 percent spike in the U.S. in the three immediate hours after the game wrapped.