Deion Sanders says student athletes should not focus on NIL deals when picking a university. He shared four qualities to look ...

The NFL Hall of Fame may be in Canton, Ohio, but Colorado Buffaloes coach Deion Sanders is building his own version in ...

Former San Francisco Giants player and now Colorado Buffaloes head coach Deion Sanders has a new PRIME21 collaboration with ...

Coach Prime Eyes Stronger Season Without Shedeur Sanders and Travis Hunter originally appeared on Athlon Sports. Deion ...

The folks over at Nike recently gifted Deion Sanders his own custom colorways of his signature Nike Air DT '92 sneakers.

SAN DIEGO, Aug. 21, 2025 /PRNewswire/ -- Blenders Eyewear, a leading eyewear brand under the Safilo Group, is proud to announce the highly-anticipated return of its viral collaboration with Deion ...

Deion "Coach Prime" Sanders and the Colorado Buffaloes will start the 2025 regular season of college football in less than ...

Freshmen expectations are a little higher in Boulder compared to most other Power Four college football programs. Instead of Year 1 being a near-automatic redsh ...

Asked what corners he's seen with as good hands as Derek Stingley Jr., Houston Texans coach DeMeco Ryans pointed to Hall of Famer Deion Sanders.

Deion Sanders, the current Colorado Buffaloes head coach, found himself at the center of an unexpected viral moment this week as during a press conference focused on trust, Sanders ...

As for Coach Prime, that's easy — it's a derivative of Prime Time. Although Sanders hasn't said how he feels about it, the name of his X account has been changed to COACH PRIME as has his Instagram.

Coach Deion Sanders is bringing "Prime Time" attitude to the Colorado Buffaloes program, rocketing the Pac-12 team to prominence and making it the unlikely talk of the college football world.