Shaquille O'Neal was among the big names present at the American Airlines Center in Dallas on Sunday for the BIG3 playoffs.

Sunday's slate on CBS kicks off with the league's celebrity game featuring former NFL stars Dez Bryant and OchoCinco ...

Former NBA veteran Michael Beasley earned the BIG3's Most Valuable Player Award for the second successive season.

This summer, as the Big3 has seemingly hit another peak of popularity, it's abundantly clear that was a missed opportunity by the NBA. In fact, the NBA should probably be thanking the Big3 for ...

NBA legend Shaquille O'Neal spends most of his time in Dallas during the offseason and made his way to the BIG3 playoffs on ...

The 7-foot-6 Bradley — who had a 12-year NBA career and stints with the then-New Jersey Nets and Dallas Mavericks — was in ...

Shaquille O’Neal delivered one of the funniest memories of the BIG3 playoffs when he reacted to Dwight Howard’s missed dunk.

Ice Cube’s BIG3 basketball league takes the top spot in national radio advertising, powered by a new iHeartMedia partnership.

Former K-State All-American Michael Beasley was selected as the BIG3 Most Valuable Player in a vote by league players and ...

In a recent video, former Lakers guard Nick Young publicly called out Patrick Beverley and demanded a one-on-one matchup.

Former Kansas State All-American Michael Beasley was selected as the BIG3 Most Valuable Player in a vote by league players ...

The BIG3 basketball league, founded by Ice Cube, holds its playoffs Sunday at the American Airlines Center. Local team Dallas ...