Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

The unhealthy tension between sales and marketing at B2B organizations is so common, we accept it as an inevitability, says Samantha Stone, founder of the Marketing Advisory Network and principal ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. COVID transformed the B2B buyer journey, and companies need to ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum. Most B2B technology marketing and sales strategies are optimized for a ...

Two common themes throughout the sessions emerged: the impact of artificial intelligence (AI) and the importance of creator ...

AI has become a marketing buzzword for new phone features, content creation apps, and even in major sports broadcasts like basketball, football, American football, and hockey. But unlike some ...