NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...

NBC’s bet on the NBA is paying off, with Tuesday scoring the biggest tip-off doubleheader the league has seen in 15 years.

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

The White House controversially posted a video featuring Donald Trump celebrating the NBA season tip-off with paper towels.