So when NRL team Canterbury Bulldogs unveiled their new logo during the week, the reaction was swift and mostly unkind.
As with any rebrand, trying to please everyone is next to impossible, but sports fans tend to be particularly opinionated ...
The Telecom Regulatory Authority of India (TRAI) has launched a nationwide competition for the design of the official logo ...
The Charlotte Symphony decided it wants a sonic logo, so it got a composer to write a seven-second piece of music for the orchestra.