At a time when conversations increasingly turn in surprising directions, B2C brands can create authentic messaging aligned ...

Opportunities in the B2C marketing automation sector include leveraging AI for predictive customer journeys, managing regulatory compliance, fostering a unified campaign approach, and adopting ...

Shweta Rangra, Vice President – Marketing, Hafele India, talks to e4m about the company’s brand proposition, association with ...

From McDonald’s former CEO declaring marketing can change the trajectory of a business, to the long-term impact of influencer ...

At the ANA Masters of Marketing in Orlando, EY’s director of digital marketing says a crisis of confidence in marketing has ...

The ad industry's first agentic media buy last week wasn't just between a buyer's bot and a seller's bot, but may have served ...

The built-in agents plan and launch marketing campaigns in minutes, personalize every send, resolve customer requests, and keep humans in the loop BOSTON, September 25, 2025--(BUSINESS WIRE)--Today at ...

At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

The built-in agents plan and launch marketing campaigns in minutes, personalize every send, resolve customer requests, and keep humans in the loop Today at its flagship event K:BOS, Klaviyo (NYSE: ...

According to Mudhune, scalability of B2C models in Africa is based on mobile network penetration, fintech solutions, last ...