At a time when conversations increasingly turn in surprising directions, B2C brands can create authentic messaging aligned ...

At the ANA Masters of Marketing in Orlando, EY’s director of digital marketing says a crisis of confidence in marketing has ...

The ad industry's first agentic media buy last week wasn't just between a buyer's bot and a seller's bot, but may have served ...

The Drum caught up with LinkedIn’s Mimi Turner (pictured) and Jann Schwartz on the set of our new Buyability video series, ...

IRALOGIX, the retirement industry’s leading fintech provider, today announced the appointment of Susan Canavari as Chief ...

The share market has signaled approval of Jumbo Interactive's UK acquisition as management diversifies away from lottery ...

Tired of Azure B2C complexity? Read how real founders switched to faster, simpler identity APIs like MojoAuth and finally slept better ...

While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

For Havells, a shorter-than-usual summer meant fewer cooling products flying off the shelves, and then there was an overhang ...