Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

The heads of Apple TV have “no plans” to bring ads to the streaming service, balking, at least for now, at a strategy that ...

Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy ...

Apple may launch new Apple TV 4K hardware soon, and two rumored features are upgraded chips: the A17 Pro and N1. Here’s why they excite me.

Apple TV has released a new sci-fi show that is already becoming a critical hit and topping the streaming charts. Here's everything you need to know.

Apple TV's Silo is the hard sci-fi masterpiece revitalizing the genre, with an intricate dystopia, compelling characters, and ...

Major League Soccer is making its playoff matches free to stream for subscribers of Apple TV, without needing the MLS Season Pass. MLS is coming to the end of its 2025 season and is about to hold ...

It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

Vince Gilligan, best known for creating Breaking Bad and Better Call Saul, is back with a new Apple TV series that has ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...