Logos are an essential part of any brand's identity. An iconic logo transcends branding and becomes a cultural symbol, instantly recognisable even by those unfamiliar with the company or product. In ...

Justin Bieber was feeling athletic in a pair of Adidas Samba sneakers on Tuesday as he participated in a soccer game as part of the indoor soccer league known as The League - he played for his team ...

Bafana Bafana’s qualification for the 2026 Fifa World Cup has produced a significant spin-off. The South African Football Association (Safa) has announced German sportwear giant adidas as official ...

Though reactions to the announcement of the partnership between the South African Football Association (SAFA) and adidas have been mixed, many fans and fashion enthusiasts are eager to see the new ...

A new SAFA technical sponsor has been revealed as the current partnership with Le Coq Sportif is set to end after the Africa Cup of Nations. adidas is back as the technical sponsor of the national ...

Hosted in the United States, Canada, and Mexico, the 2026 FIFA World Cup will be the first of its kind in a number of ways. This showcase soccer tournament will not only break new ground with matches ...

adidas have just lifted the lid on the third instalment of Jude Bellingham’s signature Predator — a release that sees the Real Madrid star go back to where it all began. Inspired by his Birmingham ...