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Julie's Biscuits has refreshed its brand logo more than 35 years after it was founded in 1984, giving it a younger look. Director Tzy Horng Sai said in its corporate identity guide that it was time ...

Vitagen has copped flak for a not-so-subtle chart its influencers shared online which compares its sugar level against competitor products. The chart, titled “Vitagen Less Sugar”, compares the ...

Publicis Groupe’s long game in data, AI and creator economy integrations is paying off, said Amrita Randhawa, CEO for Singapore and Southeast Asia, as she outlined how the region is shaping the ...

The creative industry is at a pivotal moment. As 2026 approaches, agencies and brands face unprecedented opportunities and challenges from rapid technological advances, shifting audience expectations, ...

The web has become a treadmill of micro-trends, notifications and noise. In fact, one in four internet users report feeling overwhelmed by the digital spaces they occupy. Social media, which was once ...

UOB has released a new campaign video in collaboration with GOODSTUPH and Directors Think Tank Singapore, debuting on the bank’s Instagram. The video opens with three individuals in the midst of ...

Skechers Singapore is offering a glimpse into the future of shopping with the launch of Luna, an AI-powered retail assistant, at its new store in Punggol Coast Mall. Created by socially-led creative ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

Shopee has tapped South Korean girl group BLACKPINK as its first-ever regional brand ambassador, as part of its partnership with YG Group in Southeast Asia and Taiwan.This is in line with the launch ...

Canadian financial services company Sun Life Financial has appointed David Broom (pictured) as Asia chief client experience and marketing officer. He is responsible for leading the development of the ...

WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan, create and publish campaigns independently. The move is arguably one of ...