India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

Microsoft chief executive Satya Nadella is not predicting an artificial intelligence (AI) breakthrough so much as an inflection point. In a recent blog post, he argued that 2026 will mark a decisive ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency ...

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the ...

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

And adoption is growing rapidly. A recent BCG report found that shopping-related Gen AI use grew by 35% between February and ...

Campaign’s take: Lahori Zeera’s second outing of Har Koi Peera Lahori Zeera does what most sequels are afraid to do: it stays ...

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens ...