COVID-19 has changed so many aspects of our lives and how we do business. Now we’re moving into a different phase of this global situation. Brands are working hard to define their best growth ...
The past few months have seen an explosion in ecommerce. Publishers have seen record results from affiliate marketing powered commerce content – Hearst titles alone sold 1 million products in March – ...
Facebook has unveiled a new $2 million investment in grant funding to support publishers in the Asia Pacific (APAC) region covering the Coronavirus pandemic. Redirecting funds which were meant for the ...
The last few months have been challenging, but also a chance for companies to review their current marketing activities and suppliers. We often engage with new clients when they are unhappy or feel ...
In the latest edition of the Publisher Diaries, TopCashback’s Jake Hodgkiss spoke to me about why he thinks the focus on measurability within our channel can hinder creativity and innovation, and how ...
It is one of few channels where you pay for genuine performance and with limited up front cost it compares favourably against more expensive advertising channels. E-commerce is also booming: eMarketer ...
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AI is no longer a futuristic pipedream. Across all sectors we see different branches of artificial intelligence enhancing product and service offering, from medical treatment to agricultural ...
Making the headlines... Confidence in Programmatic Advertising Drops 9% in One Year Confidence in the ability of programmatic to deliver value for money has taken a dip since 2015, from 95% to 86%, ...
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In comparison, influencer marketing acts as a modern-day word of mouth for advertisers to expand their reach to like-minded, engaged audiences. Influencers impact the buying decisions of their ...
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