Kathy Hepinstall Parks—poet, L.A. Times bestselling novelist, internationally award-winning advertising copywriter, off-color ...

Hype may create short-lived attention, but brand relevance rooted in genuine understanding, timing and cultural fit drives lasting loyalty and impact.

Having clear AI strategies and capabilities is crucial for competing in account reviews. Here's how media agencies should ...

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

Agencies who focus on quality data integration into all areas of their business will be better set to address both AI ...

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

Injury law firms are navigating a fragmented media landscape as they build cultural resonance with younger generations.

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

In today’s algorithm-driven culture, brand fame comes from sparking reaction—through deliberate friction, outrage or even ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...