Almost every company needs advertising to make money, but for some businesses, it's their lifeblood. TV, radio and newspapers rely on the sale of ads to survive. Many websites generate income with ...

A revenue model is how a startup makes money and delivers value. It is the backbone of every startup. As such, frequently switching or implementing the wrong revenue model can cause failure given the ...

Your business can generate revenue, produce new products and find new customers in several different ways. The traditional model involves developing a product or service and attracting customers who ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I have a confession to make. When my cofounders and I first launched our creator-educator ...

One of the biggest challenges early-stage startup founders face is predicting and managing revenue growth. In most organizations, this looks like top-down forecasting and starts with determining the ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

High-growth companies aspiring to raise institutional capital must be thoroughly prepared to articulate to potential investors how their strategic initiatives have driven, and will continue to drive, ...

Costco (NASDAQ:COST), a big box retailer, is a rare example outside the tech space of a business with a recurring revenue model through subscriptions. Costco stays profitable even in tough economic ...

Electronic Arts Inc. is a global company that creates, markets and publishes games. EA has done a fantastic job of monetizing its IP, allowing the business to generate outsized returns through ...