From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

From Apple to Netflix, these famous logos are stripped back to their essence.

The Notre Dame Fighting Irish are one of the most iconic and legendary teams in the history of college football. However, it ...

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Cracker Barrel has replaced its iconic logo with a more minimalist look, and the move was swiftly met with backlash from ...

With the help of perfectly lined-up photography by Martin Girard of Shoot Studio, the ads capture a snippet of iconic brands' logos, framing their street signs to cheekily 'steal' their iconic ...

The iconic fashion brand sought to become “modern, sexy, and cool” with its 2010 logo redesign, which shrank the big blue box and used a bland Helvetica font in place of the classic white serif.

Tom Geismar designed the logo to represent the everyman. Now, he says, it’s those people who will suffer the most from the ...

Logos are woven into the fabric of college athletics as much as anything else. For Notre Dame, they are synonymous with their ...

To honor its ambassador Novak Djokovic, Lacoste rolled out a limited-run logo for a new, exclusive capsule collection.

While Hawaii has a great deal of corporate influence from outside its borders, there are some local businesses that have won the hearts of locals through the years.

Last week, Cracker Barrel announced that it was changing its logo to remove the image of a man sitting in a chair leaning ...