Email can be a really powerful channel for promoting your firm, nurturing leads, and nurturing relationships. The challenge is that your firm isn’t the only organization that has figured that out.

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Opinions expressed by Entrepreneur contributors are their own. More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...

Strong subject lines are crucial — a compelling subject line sparks curiosity and increases your open rates. Each email should center on one clear idea with a consistent call to action to avoid ...

You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.