As a modern marketing strategy, cross-channel presents challenges and opportunities for B2C marketers.

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term ...

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.