The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

In an age defined by digital disruption, radio’s remain a powerful and intimate medium. Its unique blend of immediacy, ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

The Ministry of Information and Broadcasting has proposed amendments to the existing Policy Guidelines for Television Rating ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...