Atmos Rewards, the new loyalty program from Hawaiian and Alaska airlines, has officially taken off as the singular way for flyers using either airline to earn points, benefits and status. HPR's Emma Caires breaks it down.

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards. Experts weigh in on how to make the most of the new points scheme.

HONOLULU (HawaiiNewsNow) - Alaska Airlines and Hawaiian Airlines launched a new joint loyalty program Wednesday. Atmos Rewards comes with new perks and a new credit card. Starting in 2026, members will have a choice in how they earn points and status.