Google on Wednesday unveiled a new line-up of Pixel smartphones injected with another dose of artificial intelligence that's designed to do everything from fetch vital information stored on the devices to help improve photos as they're being taken.

The products were launched at the annual 'Made by Google' event held in New York, which marked a return to more modest upgrades of its smartphones, smartwatch, and wireless earbuds compared to last year's event that industry analysts said was bigger and bolder than usual.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

At its product event on Wednesday, Google announced new hardware, which includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold, as well as the Pixel Watch 4 and the Pixel Buds 2a.

Pixel 10, the Pixel 10 Pro, and the Pixel 10 Pro XL — on Wednesday at the company’s Made by Google event. All of the phones are powered by the company’s new Tensor G5 processor. The most noticeable change in hardware with this iteration is that Google has opted for a triple camera setup for the first time for the base Pixel 10 model.

Google didn’t just give the Fitbit app a makeover. It said that coaching and AI were at the core of the redesign, and that the “entire app was rebuilt so the health coach can understand your goals, build your plan, contextualize your metrics and bring insights at the right moments.”

Google on Wednesday announced its latest crop of Pixel smartphones, accessories and an AI-powered health coach. Why it matters: With an earlier-than-usual launch, Google aims to gain some buzz ahead of Apple's expected iPhone announcement next month.

Powered by the new Google Tensor G5 chip, which brings a 60% more powerful AI engine, a 34% faster CPU, and a custom image signal processor designed to deliver sharper images and video, every device in the Pixel 10 generation leans heavily on Google’s Gemini-powered intelligence,