Zoom" ads were iconic and relatively popular among consumers. Why, then, did the company decide to replace them? Here's what ...
Over 20 years ago, “Zoom-Zoom” was Mazda’s friendly slogan that welcomed buyers with promises of an exciting and engaging vehicle lineup, but the world has changed a lot since that happy-go-lucky ...
When Mazda published the highlights of what it calls “Sustainable Zoom-Zoom 2030,” just about everybody in the automotive industry was left in awe. The big news is SkyActiv-X, which is dubbed as the ...
Mazda, no longer wanting to just "zoom zoom," seems to be making a slow but steady U-turn, valuing fuel economy above speed. Consider the 2010 Mazda CX-7 crossover SUV. Having appeared for the 2007 ...
We recently lamented Mazda’s decision not to bring their new MPV minivan to the States. Mazda helped explain the decision by saying that minivan marketing practices put too much downward pressure on ...
In 2007, Mazda Motor Corp. made an outlandish promise. Though the company planned to continue exclusively making petroleum engines, its “Sustainable Zoom-Zoom Strategy” vowed to provide customers ...
Engaged driving experience: Mazda's reputation for sporty handling shines through in the CX-30. Sharp steering and a well-tuned suspension make it a joy to navigate twisty roads. Upscale interior: ...
LOS ANGELES — While the reggae-pop theme music behind the “zoom-zoom” ad campaign is nowhere to be heard, Mazda’s launch of the RX-8 has the message clearly in mind. The four-seat, rotary-powered ...
TOKYO --Mazda Motor Corp.'s top global marketer has no intention of walking away from the successful "zoom-zoom" advertising tag line. "Not on my watch," Daniel Morris, Mazda's senior managing ...
Mazda North American Operations is once again taking its Zoom-Zoom Live tour across the country, feeding passion for power and performance in one spectacular event. With nearly 50,000 car lovers ...
Over 20 years ago, “Zoom-Zoom” was Mazda’s friendly slogan that welcomed buyers with promises of an exciting and engaging vehicle lineup, but the world has changed a lot since that happy-go-lucky ...