Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

Dale Green had a simple request: He didn’t want his business listed in the yellow pages. Other shops and entrepreneurs gripe about being left out of the phone book’s business listings or having their ...

IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And — silly me — I have every reason to tell you to get ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

NEW YORK — Google Inc. needed just five years to build a business with more than $6 billion in annual revenue. It did it through a new advertising model in which merchants bid for ad placement and pay ...

Outdoor ad spending totaled $5.8 billion in 2004, an increase of 6.0 percent over 2003, according to final estimates released Thursday by the Outdoor Advertising Association of America. The rate of ...

Monster Worldwide, the parent of online classified site Monster.com, said Tuesday it is considering shedding its directional marketing business, which consists of a Yellow Pages advertising agency; ...