Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. The multimedia series launched last month and has already ...

Through a new partnership with Marvel Entertainment, Mammoth Media’s storytelling app Yarn will offer dozens of new adventures featuring Marvel superheroes such as Spider-Man, Black Panther, Captain ...

If you have children in middle school or high school, or if you are a child or teenager* in middle school or high school, you're probably well aware of apps like Yarn, which present fictional stories ...

K-drama fans will be able to dig into new series of “micro-stories” on the Yarn app — embroidering on the narrative arcs of characters from popular Korean TV shows — under a partnership between ...

Have you been following Archie Comics on the new Yarn app? Don't know what Yarn is? It's a chat-based program where users read "chat fiction" as if they're peeking at the characters' text ...

Mammoth Media has raised a $13 million Series A funding to create what it calls “entertainment experiences for the mobile-first generation.” Mammoth is not the first startup to pitch itself as ...

The chat fiction stories offered in Mammoth Media‘s mobile app Yarn are about to get more interactive. The branching narrative mechanic should be familiar to anyone who read Choose Your Own Adventure ...

Most app developers targeting teens and their ever-shrinking attention spans fall short of mainstream success — but not Mammoth Media. The Santa Monica, Calif.-based startup claims it has reached ...