The 12-year-old company believes it has an opportunity to spread its brand further around the world in the coming weeks. When the Summer Olympics kick off this week, Colorado will be represented in ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. The ...

A brand new offering from a barefoot-specialist brand, the Xero Scrambler Low has charged onto the market backed by quite a bit of hype, with Xero founder Steven Sashen proclaiming it to be the, ...

Feel the World Inc., which does business as Xero Shoes, recently received a strategic investment from private equity group TZP Group LLC. According to U.S. Securities and Exchange Commission filings, ...

BROOMFIELD — Feel the World Inc., which does business as Xero Shoes, will supply the official footwear for the USA Artistic Swimming team at the Tokyo Olympics. Xero, based in Broomfield, signed an ...

Isaiah Stewart has signed a deal with Xero Shoes, the company announced Thursday. The "minimalist" footwear brand, which specializes in lightweight running and training shoes, is launching its first ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more.

The company has been growing rapidly by 50% annually. The Broomfield-based company known for its barefoot-style running shoes and sandals has added a showroom in Denver. Xero Shoes first opened an ...

Sporting a unique side drain and ventilation system, these shoes can seamlessly traverse a range of terrain types. Xero Shoes make some of the best footwear for wide feet on the market today and the ...

Launched in 2009 by Lena Phoenix and Steven Sashen, Xero is a leading name in the growing natural movement footwear segment, offering high-quality, casual and performance shoes, boots, and sandals ...