HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

When a playwright starts working on their play, they might not think about the format first. But once inspiration strikes, the structure of their script is what brings their vision to life on stage.

The video has to be short, sweet and to the point, so what do you do? No worries, gentle scribe, read on for answers. Videos have proven themselves as powerful selling tools, with 86% of marketers ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

Vimeo’s new promotional vid for its new AI features CEO Anjali Sud writing the script for the promotional video for its new AI features. Talk about recursion. Gif: Vimeo On Tuesday, that other video ...