Persuading consumers to try new products and services is one of the biggest challenges small businesses face. A new business could offer the best product on the market and still fail if it is not able ...

According to Nielsen, 92% of people trust recommendations from friends and family, and the drop-off for strangers isn’t very big: 88% of people trust online customer reviews. Word of mouth is the ...

Word-of-mouth is far more impactful than many other types of marketing. The Modern Consumer wants feedback from from both their immediate circle of friends and family as well as other shoppers in ...

What began as a small, family-driven holiday tradition has grown steadily through word of mouth. But growth comes with challenges.

When was the last time you had a mind-blowing customer experience? Maybe your mechanic left you in awe by giving you a free tire rotation for being a loyal customer. Or perhaps your roofer went above ...

Luc Haasbroek is a writer and videographer from Durban, South Africa. He has been writing professionally about pop culture for eight years. Luc's areas of interest are broad: he's just as passionate ...

COLUMBIA — The main attraction at the annual Veterans United drive-through holiday light show is the thousands of twinkling ...