A few years ago, while in Washington, D.C., I was invited to a Q&A with Michael Porter to speak in a small group setting. I jumped at the idea to meet one of the most cited scholars in business and ...

Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.

Profitability is determined by pricing and cost. Cost efficiency allows you to squeeze more profit while remaining competitive.

At its core, a sustainable competitive advantage is what makes a company better than its competitors in a way that is difficult for others to replicate. Think of it as a moat around a castle – it ...

It may sound counterintuitive, but one of the most useful things many executives can learn about their company’s competitive advantage is that they don’t have one — and there’s nothing wrong with ...

Pay what you want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...